UX Design

My Process

Discovery / Strategic Exploration
Understand business goals and context
Review competition and market insights

User Research
Qualitative and quantitative methods
Data analysis, interviews, surveys, usability insights

User Personas & Journey Mapping
Define user groups, needs and motivations
Map end-to-end journeys and pain points

Information Architecture
Sitemap
Navigation and content structure

Wireframes
Low-fidelity layouts to explore structure and hierarchy

User Testing & Iteration
Rapid changes based on real feedback and observation
Usability testing (moderated or unmoderated)

High-Fidelity Prototype
Visual design, accessibility and interaction polish

Developer Handover
Documentation, annotations and follow-up support