SASS X ALULA

Dining experience set in a canyon landscape

Hospitality & Luxury Travel

Winter 23/24 & Winter 24/25

credits : @AlUlamoments

Sass AlUla was a temporary fine-dining pop-up in AlUla.
Running across the 2023–2024 and 2024–2025 seasons, it brought SASS Monaco into a dramatic desert setting under the stars and surrounded by sandstone cliffs.

Created in partnership with Experience AlUla, it offered Riviera-style luxury to visitors exploring the region as part of the destination’s activation programme.

Team

Client: Sass’ Monaco x Experience AlUla

Production: Dark Horse

Experience ops: Elysa Tocny-Castry

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