SASS X ALULA
Dining experience set in a canyon landscape
Hospitality & Luxury Travel
Winter 23/24 & Winter 24/25
credits : @AlUlamoments
Sass AlUla was a temporary fine-dining pop-up in AlUla.
Running across the 2023–2024 and 2024–2025 seasons, it brought SASS Monaco into a dramatic desert setting under the stars and surrounded by sandstone cliffs.
Created in partnership with Experience AlUla, it offered Riviera-style luxury to visitors exploring the region as part of the destination’s activation programme.
Team
Client: Sass’ Monaco x Experience AlUla
Production: Dark Horse
Experience ops: Elysa Tocny-Castry